PORTFOLIO MANAGEMENT SERVICES

Customised Portfolio Management for High-Net-Worth Investors

PMS gives high-net-worth individuals direct ownership of a bespoke portfolio of stocks and bonds, managed by SEBI-registered portfolio managers with a focused, high-conviction approach.

₹50L

Minimum investment

Dedicated

Fund manager

Discretionary

Portfolio management

Enquire About PMS Talk to Advisor

PMS Overview

Minimum Investment₹50,00,000

Strategy TypesEquity / Multi-asset

Direct OwnershipYes (demat account)

Benchmark TargetNifty / BSE 500

ReportingMonthly portfolio reports

KEY BENEFITS

Why HNIs Choose PMS Over Mutual Funds

Bespoke Portfolio

Your portfolio is built specifically for you — not pooled with other investors. The fund manager can tailor holdings to your tax situation, existing investments, and unique financial goals.

Direct Security Ownership

Unlike mutual funds where you own units, in PMS you own the underlying stocks and bonds directly in your demat account — giving full transparency and legal ownership of every holding.

High-Conviction Strategies

PMS managers run concentrated portfolios of 15–30 stocks with deep research conviction, aiming to generate alpha significantly above benchmark indices — unlike diversified mutual funds.

Tax-Loss Harvesting

The portfolio manager can execute tax-loss harvesting strategies specifically calibrated to your overall income, other capital gains, and tax liability — something impossible in pooled funds.

Full Transparency

Every trade is visible in your demat account in real-time. You receive detailed monthly reports, transaction statements, and performance attribution showing exactly what drove your returns.

Dedicated Relationship Manager

You have direct access to a dedicated relationship manager and, in some strategies, the portfolio manager themselves — for queries, reviews, and strategy discussions.

WHO SHOULD INVEST IN PMS

Is PMS Right for You?

PMS is suited for investors with significant investable surplus who seek active, high-conviction equity management and full transparency.

✓High-net-worth individuals with ₹50 lakh or more to invest in equities
✓Investors dissatisfied with mutual fund returns wanting more active management
✓Business owners, professionals, or inheritors of large capital sums
✓Those wanting bespoke tax management tied to their overall financial picture
✓Investors comfortable with equity risk over a 5+ year horizon
✓NRIs with significant Indian investable assets

Requirements

✓Minimum ₹50 lakh investable capital (SEBI mandate)
✓Active demat and trading account
✓PAN, Aadhaar, and address proof
✓Bank account for settlement of trades
✓Signed PMS agreement with the registered portfolio manager

THE PROCESS

How PMS Works

Strategy Selection

Our advisor introduces you to 3–5 SEBI-registered PMS providers with strong track records in your preferred style — value, growth, GARP, or multi-cap — and helps you evaluate their historical performance and risk metrics.

Documentation & Onboarding

Sign the PMS agreement, complete KYC with the portfolio manager, and open a dedicated demat account in your name. Power of Attorney (PoA) is given to the manager to operate trades on your behalf.

Portfolio Construction

Transfer funds to the designated bank account. The portfolio manager deploys capital systematically into their strategy — typically over 4–8 weeks to avoid market timing risk.

Ongoing Management & Reports

Receive monthly portfolio statements, detailed performance reports, and annual tax documents. Quarterly calls with your relationship manager to review strategy and performance.

Frequently Asked Questions

How is PMS different from a mutual fund?

In a mutual fund, thousands of investors pool money and receive units of a single common portfolio. In PMS, each client has a separate, individualised portfolio of securities held in their own demat account. PMS allows true personalisation, direct ownership, and concentrated high-conviction investing that is not possible in pooled fund structures.

What fees does a PMS manager charge?

PMS managers typically charge a fixed management fee (1–2% per annum on AUM) or a profit-sharing / performance fee structure (e.g., no fixed fee but 20% of gains above a hurdle rate). Some charge a combination. Our advisors help you evaluate fee structures to ensure alignment of interest between you and the manager.

Can I withdraw from a PMS anytime?

Most PMS strategies allow partial or full redemption with a notice period of 10–30 business days. Some strategies have a minimum lock-in of 1–3 years to allow the investment thesis to play out. Early exit may involve exit loads. Review the agreement carefully — our advisors explain the liquidity terms before you commit.

How is PMS taxed?

Since you own the underlying securities directly, capital gains tax applies at the individual level — short-term (held under 1 year) at 15% and long-term (held over 1 year) at 10% above ₹1 lakh. Every trade executed by the manager in your account creates a tax event recorded in your ITR. PMS fees paid are deductible as business expenses if the income is business income.

Is PMS regulated in India?

Yes. All Portfolio Managers in India must be registered with SEBI under the SEBI (Portfolio Managers) Regulations 2020. The minimum investment threshold is ₹50 lakhs as mandated by SEBI. Portfolio managers are required to file performance disclosures with SEBI quarterly and maintain segregated client accounts at all times.